A new day for CJK

CJK Engineering is one of Ireland's leading electrical engineering companies, working on some of the biggest construction projects in the country.

When they came to us initially, it was with a view to getting a website done for their new Maintenance division, and maybe to help out with their online content. Which was fine. And we did the website for www.cjkmaintain.ie. 

But when we first engaged, I had said to the lads that I really thought they needed to refresh their brand, as I didn't think their current look and feel was helping them.

That was two years ago. It takes a while for these things to ferment, and occasionally a new MD coming in! I'm glad to say they overcame their initial hesitancy and Juice Marketing worked with our regular partners in Bossanova to undergo a thorough branding process. 

The results can be seen in this short video. Although just launched, the reaction has been terrific.

As part of the refresh, one of the things we wanted was to reflect the personality of the company. Which is a tricky balance for a B2B operation operating in, let's face it, a none too sexy sector. It can go badly wrong, if you're not careful. 

We felt that the invite to their 21st birthday bash, hosted by Barry Murphy, gave us the freedom to do this.
​And we think it works, because this is a genuine reflection of how they are perceived.