More than a pathway
DIFC is a quiet Irish success story. It provides Ireland-based foundation courses to international students who are looking to get into undergraduate degree courses in the UK and Ireland (mostly). Successfully completing a DIFC Foundation Course practically assures the student of a place in one of DIFC’s Partner Universities. They also provide Pre-Masters courses for postgraduate students lacking the English language requirements.
They knew their name Dublin International Foundation Course (too long), brand and website were letting them down in a competitive market, so they came to Bossanova and Juice to help position themselves better with a fresh new brand.
We ran a workshop with their senior management and also with their field team to get a full understanding of their objectives and challenges. We discovered that the experience provided to their students went beyond the simply academic. It encompassed pastoral and social care and past students gained a very positive life experience and network compared to their principally UK-based competitors. This informed a positioning statement ‘More than a pathway’ that underpinned a new and distinctive position in the market.
The new name, logo and colour palette delivered a fresh, contemporary and distinctive feel for a brand that now resonated with the students, while also finding favour with their parents.
They knew their name Dublin International Foundation Course (too long), brand and website were letting them down in a competitive market, so they came to Bossanova and Juice to help position themselves better with a fresh new brand.
We ran a workshop with their senior management and also with their field team to get a full understanding of their objectives and challenges. We discovered that the experience provided to their students went beyond the simply academic. It encompassed pastoral and social care and past students gained a very positive life experience and network compared to their principally UK-based competitors. This informed a positioning statement ‘More than a pathway’ that underpinned a new and distinctive position in the market.
The new name, logo and colour palette delivered a fresh, contemporary and distinctive feel for a brand that now resonated with the students, while also finding favour with their parents.
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Old logo
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New logo
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Old Website
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New Website
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New collateral featured fresh, clean photography that placed the students at the forefront while showcasing the attractions of the Griffith College Campus and Dublin as a city.
Recent student testimonials reinforced the underlying messages. |
The client was delighted with the outcome, which has been hugely successful for them, with a marked pick-up in online enquiries and student enrolments. As our client Nerilie Duffey said at the launch, ‘Adrian and Joan are the best at what they do’.
Juice's role was both strategic (assisting with workshops, name and positioning statement) and tactical (copywriting for website, collateral and emails).
